Marketing Savvy Department

by Louanne Grasmeder   

What makes your salon different? Your success or failure may come down to your message! Your USP (unique sales position) A tiny passionate piece may be just enough to make you rich! The quickest way to do that is to create a compelling USP that elevates and differentiates you over any of your competitors.

Here’s my Big lesson- What you should be looking for is the “market gap” a point of difference not covered by your competitors – is your guarantee? Is it your bonus offers? You may be a salon that does exactly the same services as down the road but your distinct difference is that you tell your clients exactly what you do.

I have many competitors in the salon marketing industry – my biggest point of difference is that “I put money in your pocket” I have a guarantee and I have been a salon owner myself, I know what salon owners go through with staff and clients. I know what your clients want and I know what salon owners want.

My marketing is very narrow as I don’t market to all salons, the salons that I work with is 1-7 employees. There are a few short cuts I have taken to get major success.