How to make sure your business stands out from the crowd
There are a lot of other businesses out there that do exactly what you do...
There are a lot of other businesses out there that do exactly what you do and it might be hard to accept that some of them might be getting more customers. When you're facing a lot of competitors you have to give your business a little something special to make you stand out from the crowd.
Differentiate your business from others
The first thing you need to do, before anything else, is take a long, hard look at your business. What makes your business different from others? Why should customers come to you instead of your competitors? In order to answer these questions you're going to need to do some research. By looking into the business of your competitors you can get an idea of where your business ranks in the market. Try to approach the market from the perspective of a customer. If you find that there isn't anything that makes you different from similar businesses then it's time to get to work and give your business that unique edge.
Boost your brand
Your brand is the face of your business and it's one of the only things that allow your customers to recognise who you are. So, when you brand you have to be clever, eye catching and relevant. A good brand is going to be an integral part of your advertising campaigns for years to come, so do it right.
Go the extra mile
It's the little things that sometimes grab the attention of customers, and showing them that you care about your business and want to put effort can be very appealing. It shows that you care about the services and products you provide for them. This can be done in any number of ways, but the main objective is to give your products and services a personal touch. One great way to show your customers that you care about the products you sell is by putting them in printed carrier bags that show off your brand and logo. Giving customers a plain, inexpensive plastic bag to carry the product in makes it seem cheap and impersonal. With a good quality bag with your logo you show your customers that you care about the way your products are presented and want to make your customers' purchases a little more special.
Turn your business into a friend
There are a lot of traditions and 'rules' that most businesses follow when it comes to customer service. However, if you want to stand out from other businesses you could always put a spin on your style of customer service. It's good to do things differently and a lot of customers remember customer service most of all when conducting business. Perhaps you could take more of a casual and friendly approach to your customer service. You want your business to be like a family and when customers come to you you are adopting them into your family. Kindness and sincerity goes a long way and breaking the rules every now and then is a great way to get your business noticed.