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Three Things Responsible of Sales Letter
Think about what a sales letter actually does. Your sales letter is responsible for three things:This seems like a simple structure, but it requires you to use three distinct modes of writing throughout,

Details: Think about what a sales letter actually does. Your sales letter is responsible for three things:

This seems like a simple structure, but it requires you to use three distinct modes of writing throughout, and to seamlessly transition from one into the other. It also requires you to do this in a fairly brief span of time (about which we'll talk more in just a moment.)

The first section of the sales letter is your introduction. Within the introduction, you want to state clearly exactly what your product is. This is not the place to get persuasive about your product: this is simply the place to describe its essential nature so that any customer knows, right up front, what it is that you're selling.


The second part of your sales letter--the argument--is where you can start getting fancy, introducing some dazzle into your presentation of your product. Your customers know what you're selling: now they're waiting for you to sell it to them. Use whatever tools are appropriate to your product. For a mechanical gadget or appliance, you might talk about how your product's specifications outperform many of the leading brands in your market.



Category: Sales
 
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