Are You Guilty of Stinkiní Linkiní Thinkiní?
Do you know what kind of sites are suitable link partners for your site?
by John Gergye
If you do give yourself a gold star since many seem not to. At least based on the questions I get.
You see most think small. Too small. And limit the potential universe of perfectly good linking partners.
In fact many seem to think relevant means "sites exactly like mine". So if they had a site about "juggling midget circus clowns" the small thinkers would say they could only trade links with other juggling midget circus clown sites.
I call this stinkiní linkiní thinkiní and frankly it drives me crazy! Because there are any number of related sites that have little to do with juggling midget circus clowns but are still perfectly good link partners. Because their visitors are just like the ones the owner of the clown site covets.
Remember too you typically get three things out of any link trade:
- Link Reputation (from the link text you use)
Almost any link trade should give you PR and Link Rep. While trading links with relevant sites will get you traffic. Some more than others naturally.
But Hereís the Big Idea: When you think relevant you really want to think in terms of related families of sites.
In the case of juggling midget circus clowns that would include:
- personal clown sites
- clown training
- balloon sculpting
- face painting
- clown costumes
Broadening the scope a tad Ö
- circus companies
- family circus
- ringmaster schools
- circus books and videos
A bit further afield would beÖ
- juggling sites
- juggling suppliers
- juggling training site
plus if any such sites existÖ
- lion tamers
- trapeze artists
- fire eating
But Iíd even go as far as:
- kids entertainment
- birthday party sites
- or magicians even.
All of which says the juggling midget circus clown site owner has a whole world of potential link partners that would be able to deliver up appropriate traffic. And even if one didnít flood her site with traffic getting two out of three (PR and Link Reputation) still ainít bad.
Okay but say youíre drawing a blank when it comes to related sites. Hereís a short cut that can light your linking efforts on fire. Since it gives you a quick feel for appropriate types of sites to approach for links.
Type "YOUR KEYWORD resources" (with the quotes) into the Google search box and hit enter. Obviously replacing YOUR KEYWORD with your focus or theme keyword phrase.
This search will return all sorts of links pages and directories. Clicking on the listings returned will quickly reveal related types of sites others are using as link partners.
For instance entering "clown resources" returned among others this site:
By itself this one alone would give the owner of the juggling midget circus clowns all the relevant site ideas sheíd ever need. Plus it can turn up some decent linking partners too!
So banish stinkiní linkiní thinkiní from your mind right now. Donít handcuff your linking efforts by thinking small. Instead think big. Expand your linking universe like this and soon youíll expand the number of links youíve got to ride to higher Google rankings.