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5 Reasons to Use Digital Signage at Events

5 Reasons to Use Digital Signage at Events

Nowadays static signs at events are making way for moving images, which bring a dynamic element to an event whether it is a business conference or a pop concert...


Nowadays static signs at events are making way for moving images, which bring a dynamic element to an event whether it is a business conference or a pop concert. Digital signage can be used for entertainment, information, or both. And the ideal aspect of digital signage for a busy event organiser is that it can be completely tailored to your specific event but also very quickly changed depending on nHere are some of the benefits of digital signage at events, and how to use this technology for maximum impact at an event.

1. Make the Most of Live Streaming
Not everyone can be in the same place at the same time, and at any event there should be a way of keeping up to date with what is happening elsewhere. Digital signage is ideal for live streaming events, so that no one misses anything. The keynote speech can be displayed in a breakout room. The concert can be shown to people sitting away from the screen. You can also live stream events to the hotel lobbies where attendees are staying.

2. Provide Real Time Updates
Events are constantly changing. There are often additions, changes, schedule alterations, room switches, and other logistical differences that can make a big difference to attendees' experience of an event. No one wants to miss something, so use digital signage from Event Production Companies to update everyone on changes that affect the event. Digital signage is ideal for this purpose since it can be updated in real time, by anyone who is working on the event team.

3. Motivate and Inspire People to Engage
Put people's Tweets up on the big screen, add their photos and their views. People love to feel involved in an event and digital signage can help engage an audience and also encourage interaction between people at the event.

4. Use High Visibility Screens for Dramatic Impact
Create a dramatic brand impact with large screens displaying eye-catching images and graphics that are uniquely tailored to the content and the atmosphere of the event. Digital signage does not need to mean simple screens hung on the wall. You can have wraparound screens, screens on the floors and ceiling, and many other creative uses of digital signage technology.

5. Give People Practical Help
Digital signage is also ideal for helping people physically navigate the event. It helps to orient people, and provides information that allows attendees to keep safe and in the right place. Digital signage can be frequently updated as locations change, making it a very convenient form of AV technology for events.

Event Production Companies
Image: Image courtesy of Greenleaf Designs/



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