Expressions to Avoid in Sales Communication
Keeping up with what words are in and out isn't hard.
Yet, with all the other more important things on our to-do list,
it doesn't get remembered easily.
- Any archaic, stilted words, such as: hitherto, whereby,
thereby, herein, therein, thereof, heretofore.
- "Kindly advise." As opposed to not kindly advising.
- "Whereas." Instead use "where" or "while."
- "Pursuant to." This is too informal for 2004. The
express expired in the 1980s.
- "As per your request." As per any other way...dah?
Shorten to, "as requested" or "as your requested."
- "As of today, we are in receipt of" or "we are in receipt
of." Instead, "Today we received."
- "Please don't hesitate to call." Again a term that went
out in the 1980s. Update it with, "feel free to call."
- "When time permits." This is great language for a poem
but not sales information. The adjective "time" doesn't
have anything to do with permit. It needs to match people.
Only people use time.
- "Enclosed please find." Honestly, I don't know when this
one expired, yet it did, so don't use it.
- "Of even date." This one I thought went out in the
1950s and I couldn't believe my eyes when I received not one
but two sales letter with it included last week. So, I
thought I would put this one for those that missed it back
Bonus: Yet and so -- use them conservatively and only for
impact. They are on their way out as well.
Copyright © 2004. Catherine Franz. All rights reserved.