The Key To Personal And Professional
In my audio program Book Yourself Solid, The 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling, I focus on the nitty gritty of what to do to get loads of clients but the real key and what I try to deep into is what you need to do for yourself to take action.
I think there are only two reasons for most any business problem:
- You don’t know what to do
- You know what to do but you’re not doing it
And, I also think that 90% of all business problems stem from number two. When I say business problems I mean… why we don’t achieve what we say we want to achieve… or why we don’t do what we say we want to do.
So, of course, the next question you might ask is “why don’t we do what we know how to do?” And the answer is…. we haven’t built up the self-confidence needed for the goal at hand.
Look… learning is easy… accumulating knowledge is easy. There are lots of people who know what you need to know and are willing to share the information with you. So, again… why aren’t you doing what you say you want to do? Again, I say not enough self-confidence.
We’re born with high levels of confidence in certain areas and not in others. And it’s different for all of us. But we’ll need different levels of confidence depending on what we want to do with our lives. It takes one level of confidence to give a speech in front of 5 people and another level of confidence to give a speech in front of 500 and again, another level of confidence to speak in front of 5000. So, if you’re not working on developing your confidence and thinking bigger about who you are and what you offer the world, you very well may not put yourself in situations where you’d have an opportunity to present in front of 5000 people.
There are two very simple things I recommend to solve this profoundly important problem:
- Learn in action
- Develop a self-confidence plan
First, learn in action. Learning in action is the key to success when venturing into uncharted territory. You can’t wait to have all the answers. You certainly don’t want to go out in the world half-baked but you don’t need a Doctorate in marketing to create awareness for the solutions that you provide or a Masters in public speaking to give a speech.
This is a big problem for many people – waiting until they are sure that they have all the info they could possibly have about how to do something before they’ll try it. It’s just not effective and stems from a lack of self-confidence.
I feel that if you do nothing else as a personal and business building strategy, work on building up your self confidence… so you’ll be able to do everything that you say you want to do.
And second, develop a self-confidence plan. I do affirmations every day. In the morning when I wake up and at night before I go to sleep. Well, actually, I only do them Monday through Friday… but that should cover you.
Read Napoleon Hill’s inspirational classic “Think and Grow Rich” for a plethora of affirmations that will help you build your self-confidence.
And in closing… don’t forget to have a mad passionate love affair with yourself. Love, embrace and believe in yourself. I know how realistic it is to become wildly successful. You can totally create an abundant, joyful and prosperous business life – if you’re willing to do the work.